Pilates Takes China by Storm: How This Fitness Trend Became a Lifestyle Movement

In recent years, Pilates has transformed into one of China’s fastest-growing fitness trends. What began as a rehabilitation method for dancers has evolved into a mainstream wellness phenomenon, with boutique studios emerging across major cities and social media feeds filled with posts showcasing sculpted Pilates bodies and stylish workout gear.

China’s fitness scene has embraced Pilates with particular enthusiasm, blending Western exercise techniques with local wellness culture. Major chains like True Pilates China and Will’s Fitness have reported a surge in demand for classes whilst specialised studios offering the Lagree Method, a high-intensity Pilates variation, are attracting young professionals willing to pay premium prices for their workouts.

The Lagree Method, developed by fitness innovator Sebastien Lagree, takes the core principles of traditional Pilates controlled movements and core engagement and intensifies them using the Megaformer machine. Unlike classical Pilates, which emphasises slow, graceful motions often performed on a mat or reformer, Lagree workouts combine cardio, strength training, and endurance into a single full-body session. The result is a more dynamic and efficient routine that sculpts muscles while minimizing joint strain, which is especially appealing to time-pressed urban professionals.

The appeal of Pilates lies in its unique combination of physical and mental benefits. Unlike high-impact exercises that can strain joints, Pilates focuses on controlled movements that strengthen core muscles while improving flexibility and posture. This makes it ideal for office workers combating the effects of long hours at desks and smartphones. Many practitioners report relief from chronic back pain after just a few sessions.

Social media has played a crucial role in the popularity explosion of Pilates. On Xiaohongshu, China’s leading lifestyle platform, Pilates-related posts have generated millions of engagements. Influencers showcase their progress with before-and-after photos highlighting improved muscle tone and posture. The visual nature of Pilates, with its elegant reformer machines and sculpted poses, makes it particularly shareable.

The trend has grown so influential that luxury brands are taking notice. Celine recently launched a Pilates-inspired collection featuring leather-wrapped weights and cork accessories, while activewear brands report surging sales of stylish Pilates outfits. This fashion dimension has turned Pilates into a status symbol among China’s urban professionals.

Pricing for Pilates classes varies significantly depending on the location and type of studio. In Shanghai and Beijing, introductory packages at premium studios typically start around ¥300-500 ($40-70) per session, while more affordable group mat classes can be found for ¥150-200 ($20-30). Many studios offer monthly memberships ranging from ¥2,000 to ¥5,000 ($280-$700), making Pilates accessible to a variety of budgets.

The Pilates boom isn’t limited to China’s tier-1 cities. Second-tier cities, such as Chengdu and Hangzhou, are experiencing rapid growth in studios as the wellness culture spreads nationwide. International chains like Polestar Pilates and BASI Pilates have established training centers to meet the demand for certified instructors.

What sets Pilates apart in China’s crowded fitness market is its holistic approach to fitness. Unlike gym workouts that focus solely on physical results, Pilates emphasizes a mind-body connection through controlled breathing and precise movements. Many practitioners describe it as “moving meditation” that reduces stress while improving strength.

The business model of Pilates Studios also contributes to their success. Most operate as boutique spaces with small class sizes, creating an intimate and exclusive atmosphere. The social aspect, with participants often forming tight-knit communities, adds to the appeal for young urbanites seeking both fitness and connection.

As China’s wellness industry continues to expand, Pilates appears poised for sustained growth. Industry analysts project the market value could exceed ¥50 billion ($7 billion) by 2029 as penetration rates increase. With its combination of physical benefits, social appeal, and aspirational lifestyle associations, Pilates has solidified its position as more than just a workout trend, and it has become a cultural phenomenon that reflects China’s evolving approach to health and self-care. As wellness becomes a lifestyle goal rather than just a routine, Pilates seems destined to shape China’s future of fitness and fashion, bridging the gap between physical well-being and aspirational living.

Oliwia Kilon

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