In an exciting move for sustainable personal care, GreenCore Solutions has introduced its new FemCare UltraThin line, a bold collection of feminine hygiene products that combine excellent performance with environmental responsibility. This launch is a significant step forward for the company, which is best known for its TreeFree Diaper™ technology. It now brings its eco-conscious approach to the feminine care market across Europe.
The new FemCare UltraThin pads have earned top Class A certification from SGS, the world’s leading testing and verification company. Independent lab tests show these products deliver excellent performance, including complete leakage prevention (holding 55.5g with 0.0g leakage), 100% run-off efficiency, and very low rewet (staying under 5% even after sitting or standing for a long time). What really stands out is that all of this has been achieved without using tree-based materials – something new in the feminine care industry.
The European feminine hygiene market, expected to hit $8 billion by 2025, has seen significant changes in what consumers want. Private label products now lead the market, making up 62% of sales volume in Europe’s six biggest economies, almost triple what was just 15 years ago. This growth is primarily thanks to younger consumers, with 70% of Millennials and Gen Z shoppers looking for eco-certified personal care items.
Matthew Keddy, CEO of GreenCore Solutions, highlights the importance of this launch: “Today’s consumers want products that match their values but still deliver on quality. Our SGS-verified FemCare UltraThin offers sustainable feminine care that works better or better than traditional options.”
GreenCore is known for its honest approach in an industry that often gets called out for unclear sustainability claims. Every FemCare UltraThin product includes:
- A QR code linking to the company’s eco Score App
- The TreeFree PASSPORT™ verification badge
- Clear sourcing info for all materials
This focus on openness also applies to the products’ ECO-10060 SUPREME grade certification, proving the use of strong, sustainable alternative materials in production.
The FemCare UltraThin line, with standard and customizable packaging, is now available to private-label retailers across Europe. GreenCore also offers the products alongside its popular TreeFree Diaper™ line, helping retailers expand their sustainable personal care options.
Experts believe this launch could be a turning point for the feminine hygiene industry, setting new quality and environmental care standards. Consumers who want to try these innovative products can check with their local retailers or visit GreenCore Solutions’ website for more information.
To learn more about GreenCore’s sustainable hygiene solutions and the new FemCare UltraThin line, visit http://www.greencoresolutions.com
